Why 4:5 is the Best Ratio for Instagram Posts

Why 4:5 is the Best Ratio for Instagram Posts

As Instagram continues to dominate the realm of social media, the importance of visually appealing content cannot be overstated. With millions of active users, it’s crucial to make your posts stand out and leave a lasting impression. One key element that contributes to the visual impact of your Instagram posts is the aspect ratio. While there are various ratios to choose from, the 4:5 ratio emerges as the best option for posting on Instagram. In this article, we will explore the reasons behind the popularity of the 4:5 ratio and why it is considered the optimal choice for Instagram posts.

Photo by Fuzail Ahmad on Vendotic

Importance of Posting Visually Appealing Content

When it comes to attracting attention and gaining followers on Instagram, posting visually appealing content is an absolute must. In a sea of countless images and videos, it is the captivating visuals that have the power to stop users from scrolling and engage with your content. By leveraging the right aspect ratio, you can enhance the visual appeal of your posts and create a strong first impression.

Enhancing Visual Impact with the 4:5 Ratio

Instagram allows users to upload images with various aspect ratios, ranging from square (1:1) to vertical (4:5) and horizontal (1.91:1). Each ratio has its own unique visual characteristics and implications for how your posts will appear in the Instagram feed. We recommend you post in 4:5 ratio, Vertical images. Here is why:

Utilizing the Maximum Screen Space

In the Instagram feed, posts with a 4:5 aspect ratio occupy a larger portion of the screen compared to other ratios. This larger display size enhances the visual impact of your content and makes it stand out among other posts.

The Rise of Vertical Viewing

With the widespread use of smartphones, vertical viewing has become the norm. The 4:5 ratio perfectly aligns with the natural orientation of mobile devices, allowing users to view images without the need for unnecessary scrolling or zooming.

Highest Resolution

Instagram allows a maximum of 1080 pixel width images (if you post a higher resolution image, it’ll be resized), Now 1080 pixel at 1:1 ratio is 1080*1080 = 1166400 or 1.16 megapixel and at 1:1.91 is 1080*566 = 611280 or 0.6 Megapixel but 4:5 images are 1080*1350 = 1458000 or 1.45 megapixel, Highest possible resolution you can upload on instagram.

Other Aspect Ratios for Specific Purposes

While the 4:5 aspect ratio is highly versatile, there are instances where other ratios may be more suitable. For example, square posts (1:1) work well for showcasing products, while the horizontal ratio (1.91:1) is ideal for landscape photos and panoramic shots. By leveraging the power of this ratio, you can create visually stunning posts that leave a lasting impression on your audience. Remember to capture high-resolution images, maintain a consistent feed, and experiment with different angles to truly make your content shine on Instagram.


  • How can I adjust the aspect ratio of my images?

You can use editing software or mobile apps that offer aspect ratio adjustment features to prepare your images for Instagram like Snapseed & Lightroom mobil

  • Will using the 4:5 aspect ratio increase my engagement on Instagram?

Utilizing the 4:5 aspect ratio can enhance engagement levels by providing visually appealing content that resonates with your audience.

  • Can I use other aspect ratios for specific purposes on Instagram?

Yes, square posts (1:1) and horizontal posts (1.91:1) can be used for specific purposes such as showcasing products or landscape photography.

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